ICP, properly
Not a persona deck. An actual list of 50 named accounts or a defined consumer cohort with where to find them and how they buy. Tested, not assumed.
Go-to-market
A 90-day GTM sprint, not a 200-page plan.
Launches fail in the first quarter. Either the ICP is wrong, the pricing is wrong, the channel is wrong, or the messaging is wrong — usually two of the four. My GTM sprint isolates which, fixes them in 90 days, and ships the launch playbook your team can actually run.
0Sprint cycle
0Leads in first 90 days
0Channels validated
0ICP locked, written, signed
The problem
Most launches die in week six.
Team built the product. Marketing built the website. Sales got the deck. Launch day comes, traffic shows up, nothing converts — and the post-mortem in week six can't tell you whether it was the audience, the price, the message or the channel. Without isolating the variable, the next launch fails for the same reason.
How I help
What you get
Pricing & packaging
Three pricing options stress-tested with five real prospect conversations. Packaging that's sellable, not just internally elegant.
Channel mix
Two channels — not eight. Validated with a 4-week test: cost-per-lead, conversion, sales cycle. The two that work get scaled in week six.
Launch playbook
Pre-launch, launch week, first 90 days. Sequenced. Briefed. Owned.
How it works
Operating cadence
Week 1–2
ICP definition + customer research. Five real prospect conversations.
Week 3–4
Pricing & packaging. Channel mix design. Messaging draft.
Week 5–8
Channel test live. 4-week run. Conversion data, cost-per-lead, cycle time.
Week 9–13
Scale the winners. Kill the losers. Hand over the playbook.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
SaaS · Self-built (Vyndeal)Indian B2B SaaS · pipeline ops
InsurTech · GTMIndia-Europe insurance-tech platform
FinTech · BrandEquity-research advisory SaaS
Post-launch
Launch leads need a home, fast.
Launch traffic dies in spreadsheets. Vyndeal routes leads to the right SDR in 24 hours — built for B2B Indian launches and the messy reality of post-event lead handling.
Try Vyndeal freeLaunch execution
From landing pages to launch creatives in 4 weeks.
Quiamo runs the always-on production layer during the sprint — landing pages, paid ads, content, email — so your team focuses on the launch, not the deliverables.
See QuiamoFAQ
Common questions
What's the difference between a GTM consultant and a marketing consultant?
Marketing consultant works on existing motion. GTM consultant designs the launch motion before it exists. Different skills, different deliverables, different stakes.
Do you work on India launches or global ones?
Both — domestic and export motions. Different mechanics, same operating model.
Is 90 days enough?
Yes — for the sprint. Scaling and iteration continues for 6–12 months. The 90 days produces the validated playbook.
Do you handle pricing strategy?
Yes — pricing is part of GTM. I'll stress-test pricing with prospect interviews and competitive research.
Can you work with a pre-product team?
Yes — pre-launch GTM is some of the best work. Decisions made before code is written are cheaper to change.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.