R&D-first targeting
LinkedIn ABM hitting design engineers and R&D managers — not procurement. Different content, different cadence, different conversion event (sample, not order).
EV · BMS · battery
Get into the OEM's design room — not their procurement queue.
India's EV market is being defined right now, in the R&D rooms of the country's largest auto OEMs and the next generation of pure-play EV makers. Suppliers who show up at RFQ stage have already lost. The marketing model that works is the one that gets your engineers talking to their engineers — twelve months before the part number is fixed.
0OEMs in target ABM
0Pipeline (current)
0Application pages indexed
0Design-cycle visibility
The problem
EV is not industrial selling. Procurement is not the buyer.
R&D defines the spec. Procurement just enforces it. By the time the RFQ hits your inbox, the design has been frozen — and probably with a competitor's part already specified. The marketing model has to target R&D managers and design engineers, twelve months earlier in the cycle.
How I help
What you get
Application content engine
Reed switches for sun visors. Hall sensors for BMS isolation. Reference designs, calculators, application notes — bookmarked by every design team.
OEM-grade exhibitions
Battery Show India, Electronica, Auto Expo. Booth strategy that gets you into design conversations, not catalogue collection.
Tier 1 partnerships
OEMs spec at Tier 1. Tier 1 specs at Tier 2. The marketing motion has to work all three altitudes — usually with three different messages.
How it works
Operating cadence
Map
Top-200 OEM list. R&D contacts at each. Active vehicle programmes and timelines.
Reach
LinkedIn ABM + engineering-publication PR. Get into the conversation.
Content
Application notes, reference designs, calculators. Engineer-first content engine.
Convert
Sample requests → design-in → design-win. Tracked weekly in Vyndeal.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
Appliances · SensorsTop-3 Indian appliance OEM (washing machines)
T&M · ATEMid-market test & measurement house
BESS · SolarIndian renewable-energy storage developer
Top-200 OEM ABM doesn't run on a spreadsheet
Vyndeal — the OEM-account pipeline tracker.
Sample stage. Design-in stage. Design-win stage. Each OEM, each programme, each engineer contacted. Vyndeal is the layer that holds an EV/BMS pipeline together — built for the way Indian B2B sells.
Try Vyndeal freeApplication content at scale
50+ application landing pages, in 90 days.
Quiamo's technical content desk produces engineer-grade application pages — researched, written and shipped at agency speed.
See QuiamoFAQ
Common questions
Have you actually worked in the EV space?
Yes. Currently CMO at the Indian arm of one of the world's largest reed-sensor and switching-component manufacturers, where the EV/BMS vertical is one of five I run. The Top-200 OEM ABM, the application-page engine, the engineer-first content — that's the playbook from current operations, not theory.
Do you work with cell manufacturers, or just suppliers?
Both. The design-stage thesis applies whether you sell cells, modules, sensors, BMS components or test equipment.
How important are exhibitions?
Critical, but only if the booth is treated as a meeting venue, not a brochure stand. Battery Show India, Electronica, Auto Expo each need a different motion.
Can you help with global OEMs too?
Yes — Indian-built suppliers selling to global OEMs through India is a motion I run regularly.
What about the Indian EV slowdown narrative?
The narrative shifts; the design-stage thesis doesn't. Demand uncertainty makes design wins more valuable, not less.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.