Tier-1 publication outreach
Calibration for The Economic Times, Business Standard, Mint, Forbes India, plus tier-1 international outlets. The pitch discipline matters.
Media relations
Media relations is the discipline of getting picked up consistently in publications that move the needle for the audience that matters. Past work spans tier-1 Indian and global publications, industry trade press, and association-network amplification.
The brief
Why this practice exists.
Most consultants treat this as a press-release function. The work that lands here doesn't.
How I help
Calibration for The Economic Times, Business Standard, Mint, Forbes India, plus tier-1 international outlets. The pitch discipline matters.
Industrial automation, EV, B2B SaaS, FMCG — each category has its own media universe. Trade-press calibration.
ISA, MCCIA, ECIL, MCA — industry-body networks amplify content faster than paid social can.
Prowly, Brandwatch tracking. Monthly reports calibrated for board-level reviews.
FAQ
180+ monthly brand mentions at an industrial OEM via ANI/PR releases and industry-association networks. Plus corporate comms for global airline, FMCG, luxury brands via a Switzerland-based loyalty platform.
Quarterly retainers for ongoing media relations.
🌍 Global enquiries
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.