Engineer-first content
Application notes. Reference designs. Calculators. Decision trees. The kind of content engineers bookmark and forward — not the gloss procurement ignores.
B2B marketing
Stop selling components. Become the design-stage partner.
Most B2B suppliers fight on price because they show up too late — at the RFQ stage, when the spec is locked. I build marketing engines that get B2B teams into the room when the design is being drawn, not when the order is being placed.
0Top OEMs in target ABM
0Application pages built
0Pipeline (12 months)
0Lift in qualified meetings
The problem
The B2B marketing playbook most Indian companies run is broken.
Procurement-led outreach. Generic catalogues. Sales-team cold-calling. A trade-show booth nobody remembers. The result: long cycles, price wars, and forecast roulette. The fix isn't more activity — it's a different model.
How I help
What you get
ABM at the right altitude
Top-200 named accounts. Tier 1, 2 and 3 with different motions. R&D managers, design engineers and CTOs targeted directly — not the procurement contact list.
Always-on capture
Google + LinkedIn + SEO running on intent keywords engineers actually search. 'BMS isolation relay'. 'Reed switch automotive'. Inbound that compounds.
RevOps that lasts
Pipeline visibility, lead routing, and a weekly cadence that turns marketing into a forecastable function. Not vanity dashboards — accountability.
How it works
Operating cadence
Position
Reposition from supplier to partner. The thesis lives in the messaging, the website, the sales conversation.
Target
Define top-200 accounts. Map decision-makers. Decide tier-by-tier motions.
Engine
Content + ABM + paid + SEO running together with a weekly drumbeat.
Forecast
Pipeline review every Monday. Marketing held to the same number sales is.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
Appliances · SensorsTop-3 Indian appliance OEM (washing machines)
T&M · ATEMid-market test & measurement house
BESS · SolarIndian renewable-energy storage developer
The pipeline tool I deploy with every B2B client
Vyndeal — built for the way Indian B2B teams actually work.
Most CRMs assume a US software-sales motion. Indian B2B sells through samples, RFQs, design wins, GST-compliant quotes and PO tracking. Vyndeal is built for that — and it's the layer I instrument every engagement with.
Try Vyndeal freeExecution arm
Need ABM creative, microsites, content velocity?
Quiamo's B2B desk runs LinkedIn ad ops, named-account microsites, application-note production and engineer-first content at agency speed.
See QuiamoFAQ
Common questions
What's different about your B2B approach?
I treat B2B marketing as a pipeline function, not a brand function. The deliverable isn't awareness — it's qualified meetings and design-stage involvement. Every campaign maps to a sales metric.
Do you work with Indian companies selling globally?
Yes. I help calibrate the message for engineering audiences in the US, EU and APAC, then run multi-region ABM.
How long before we see pipeline impact?
First MQLs in week 4–6. Real pipeline shape — meetings with named accounts — by month three. Closed revenue impact by months six to nine.
Can you work with our existing CRM?
Yes — I work across Salesforce, HubSpot, Zoho and Pipedrive. For Indian sales motions specifically (samples, RFQs, GST quotes), I usually recommend layering Vyndeal on top.
Do you handle PR and corporate comms too?
Yes — see the Corporate Communications page. For B2B, executive thought-leadership and trade-publication PR are part of the same engine.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.