Loyalty programme operating
Member acquisition, engagement, point-redemption commerce, partner ecosystem orchestration. Built on the actual platform experience that powers loyalty for five global flag carriers.
Airlines · aviation
Airline marketing consulting — built on direct campaign experience for five flag carriers.
Airline marketing is its own discipline: loyalty programmes, member engagement, seasonal route launches, partner orchestration, multi-region brand calibration. Direct campaign-level work on five flag carriers — the UAE's, Qatar's Doha-based five-star international carrier, Finland's, Malaysia's and Thailand's — through a Switzerland-headquartered global loyalty redemption SaaS that powers points-based commerce for the world's leading airlines.
0Flag carriers worked directly
0Subscribers added · loyalty
0Geographies served
The brief
Airline marketing demands operators, not theorists.
The aviation calendar, the loyalty-programme architecture, the partner-merchant orchestration, the multi-region brand calibration — none of it is teachable from frameworks. It's operating-system work that you internalise by running it. Five flag carriers' worth of operating cadence informs the practice.
How I help
What you get
Multi-region brand calibration
Airline brands operate across regions with vastly different cultural calibration. The single global brand needs platform-level efficiency and per-region voice — not templated execution.
Seasonal route & campaign calendar
Aviation has the most demanding seasonal calendar in marketing. Hajj, Christmas, Chinese New Year, Diwali, Eid, summer European leisure — the calendar is internalised.
Member-engagement DRIP and inflight
DRIP campaigns calibrated for member tiers; inflight engagement coordinated with cabin-services teams; partner-merchant networks orchestrated through points-based commerce.
FAQ
Common questions
Which airlines have you worked on directly?
Direct campaign-level work on the UAE's national flag carrier, Qatar's Doha-based five-star international airline, Finland's flag carrier, Malaysia's national flag carrier, and Thailand's national flag carrier — through a Switzerland-based global loyalty redemption platform.
Are you available for new airline engagements?
Yes — fractional CMO retainers and project-based engagements for airline marketing teams, particularly for loyalty and member engagement.
Do you handle airline-specific compliance?
DGCA-equivalent regional carrier regulations are observed; loyalty-programme regulatory frameworks (IATA, member-tier disclosure) handled by default.
Currency / billing?
Airline engagements typically billed in USD, with regional flexibility (AED, EUR, GBP).