Timeline
Career timeline.
From electronics engineering to enterprise testing to founding-team D2C marketing to global loyalty SaaS to industrial CMO leadership. Eighteen years in five-and-a-half acts.
Pre-2010 · Foundation
Pre-2010 · Foundation
Israeli enterprise application-platform vendor (Pune and Israel offices) — Senior QA Engineer in CRM and application-platform testing. Cross-site engineering culture internalised.
The world's largest business-machines-to-enterprise-software giant — two-year on-site tenure at its Phoenix, AZ deployment as Test Lead on an American Express Cards programme and a Taleo project, through a US consultancy. Fortune 500 client-services discipline as the calibration baseline.
ARDE DRDO (Dighi, Pune) — Electronics Engineer for the Chandrayaan project, rover wheel balancing.
Ayush Software — Senior Content Writer across multiple sites.
2010–2013 · D2C founding-team
2010–2013 · D2C founding-team
India's largest baby & kids products e-commerce platform — Sr. Manager, Content Marketing & Management. Founding marketing team. Set up content, photography, vendor B2B network, retail-plus-online concept. Coordinated celebrity endorsement campaign with a major Indian film personality. Read the full chapter →
2013–2015 · Marketplace
2013–2015 · Marketplace
India's pioneering food-delivery startup — Head, Content Marketing & Management. Brand build-up, then acquisition migration onto Europe's largest food-tech group's platform (the Berlin-headquartered global food-delivery operator). Salesforce + Asana CRM coordination with the acquirer's German team. Read the full chapter →
2015–2018 · UHNI advisory
2015–2018 · UHNI advisory
Pune-based equity-research-driven PMS firm — Corporate Communications & Digital Marketing Manager. 5,000+ leads, ₹3+ crore revenue contribution. First mobile-friendly site in 2016, heatmap-led overhaul in 2017, mobile-app UX design used by 700+ clients. Read the full chapter →
2018–2021 · Global loyalty SaaS
2018–2021 · Global loyalty SaaS
Switzerland-based global loyalty redemption SaaS — Corporate Communications & Digital Marketing Manager. Direct campaign work for the UAE's national flag carrier, Qatar's Doha-based five-star international airline, Finland's flag carrier, Malaysia's national flag carrier, Thailand's national flag carrier, plus the world's largest baby-care brand (Cincinnati FMCG), Switzerland's largest food & beverage group, an iconic American casual-wear retail chain, the LATAM expansion of a China-headquartered ultra-fast-fashion D2C giant, a Geneva-based haute-horlogerie maison, and a London-headquartered global insurance and risk advisory firm. ~40,000 subscribers added to client e-commerce databases. Read the full chapter →
2021–2023 · Industrial CMO
2021–2023 · Industrial CMO
Pune-based industrial automation OEM (HMIs, PLCs) — Corporate Communications and Marketing Head. Complete rebrand. Generated ~₹48 crore in pipeline value. 300 → 15,000+ LinkedIn followers. <12 → 180+ brand mentions/month. Implemented Salesforce CRM. Read the full chapter →
2024 → present · Industrial CMO + consulting + products
2024 → present · Industrial CMO + consulting + products
Indian arm of the world's largest reed-sensor and switching-component manufacturer — CMO. Five-vertical operating model targeting Top-200 Indian OEMs. ~$2.6M weighted pipeline currently.
Concurrently: fractional CMO retainers, advisory engagements, and the build-out of Vyndeal, Quiamo, and the upcoming Justepics.
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