Multi-market launch
Five LATAM markets simultaneously, each with its own audience profile, fashion sensibility, channel mix and brand-tone calibration.
Fashion · D2C · retail
Fashion D2C marketing — built on multi-market launch experience.
Fashion D2C is the most operationally demanding D2C category. SKU velocity, content velocity, audience cohorts shifting weekly. Direct work on the LATAM expansion of a China-headquartered ultra-fast-fashion D2C giant across Mexico, Brazil, Argentina, Chile and Colombia — plus campaigns for an iconic American casual-wear retail chain — both via a Switzerland-based global loyalty platform.
0Years across global brands
0Geographies served
0Subscribers built
The brief
Why this practice exists.
Most consultants templated this category. The work that lands here doesn't.
How I help
What you get
Heritage retail and casual-wear
Direct work on an iconic American casual-wear retail chain via the global loyalty platform — including retail-partner orchestration and member-engagement programmes.
Content velocity
Fashion D2C demands content production at a velocity most consulting practices can't sustain. Quiamo as the production layer makes this viable.
Audience cohort calibration
Per-market, per-segment cohort marketing rather than templated regional campaigns. The maths-first methodology applies.
FAQ
Common questions
Which fashion brands?
LATAM expansion of a China-headquartered ultra-fast-fashion D2C giant across five markets, and campaigns for an iconic American casual-wear retail chain — both via a Switzerland-based global loyalty platform.
Languages?
Spanish for LATAM markets. Portuguese via São Paulo network for Brazil.
Engagements?
Project-based for launches; quarterly retainers for ongoing brand work.