Demand creation engine
Content, SEO, thought-leadership, LinkedIn organic — building category awareness for buyers not yet in market.
Demand generation
Demand creation and demand capture are different jobs.
Most marketing teams are good at one and bad at the other. The capture team buys keywords; the creation team writes thought-leadership; neither team thinks about the handoff. The result: high-volume MQLs that never convert and a sales team convinced marketing doesn't deliver pipeline. The fix is operating-system work.
0Lift in MQL→SQL conversion
0Reduction in cost-per-meeting
0MQLs sales doesn't trust
0Honest scoreboard
The problem
You don't have a leads problem. You have a leads-conversion problem.
Marketing is hitting the MQL number. Sales says the leads are bad. Pipeline is below plan. This is the most common B2B failure mode — and it's almost always a definition problem (what counts as an MQL), a routing problem (who gets it), or a hand-off problem (what context goes with the lead).
How I help
What you get
Demand capture engine
Search, retargeting, intent data, third-party — capturing buyers actively in market right now.
MQL definition
Defined with sales, in writing, signed off. The single most important fix most demand-gen teams haven't made.
Routing & cadence
Lead arrives. Routed to right SDR in <24 hours. Context attached. Cadence triggered. The plumbing nobody talks about.
How it works
Operating cadence
Audit
Channel-by-channel ROAS. MQL→SQL conversion. Speed-to-lead.
Definitions
MQL, SQL, opportunity — defined with sales, signed off. Lead-scoring model.
Engine
Creation + capture, balanced. Routing automation. Cadence sequences.
Cadence
Weekly review. Conversion-rate tracking. Sales feedback loop.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
SaaS · Self-built (Vyndeal)Indian B2B SaaS · pipeline ops
InsurTech · GTMIndia-Europe insurance-tech platform
FinTech · BrandEquity-research advisory SaaS
Pipeline visibility
Vyndeal — MQL → SQL → Won, in one feed.
Most B2B teams can't tell you the conversion rate from MQL to closed revenue without three spreadsheets. Vyndeal gives you that number live.
Try Vyndeal freeProduction layer
Landing pages, ads, content, email — at agency speed.
Quiamo runs the always-on production for the demand engine.
See QuiamoFAQ
Common questions
What's the difference between demand gen and lead gen?
Lead gen is a tactic. Demand gen is the operating system that creates, captures, qualifies and routes demand.
How much should we spend on demand creation vs capture?
Stage-dependent. Below ₹50cr ARR, weight capture (60–70%). Above, weight creation (50–60%).
How do we know if our MQL definition is broken?
If sales rejects more than 30% of MQLs, the definition is broken.
Can demand gen work for long-cycle B2B?
Yes — and arguably it's where it works best. Long-cycle B2B needs nurture, content, multi-touch.
Do we need marketing automation?
For demand gen at scale, yes — HubSpot, Marketo or Pardot.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.