USA
Past US work spans direct campaigns for the world's largest baby-care brand owned by a Cincinnati-headquartered FMCG conglomerate (Hispanic-market repositioning) via a Switzerland-based loyalty platform, founding-team marketing for India's largest baby & kids products e-commerce platform, and a two-year on-site tenure with the world's largest business-machines-to-enterprise-software giant at its Phoenix, AZ deployment for an American Express Cards programme. The US operating discipline is in muscle memory.
The brief
US marketing leaders need senior judgement at fractional rates.
US Series A-to-Series C scale-ups can't justify a $400K full-time CMO; their Tier-1 agencies aren't built for operator work; and the fractional-CMO market in the US, while large, is dominated by people who've never run a marketing function across multiple geographies. India-based senior consulting fills that gap structurally — premium operator experience at fractional engagement size, with the time-zone overlap that makes async-first viable.
How I help
Direct campaign-level work on the world's largest baby-care brand owned by a Cincinnati-headquartered FMCG conglomerate for Hispanic-American markets via a Switzerland-based global loyalty platform. Cultural-cohort calibration that respected language register, audience-specific category insights, and integrated TV / digital / retail / earned campaigns. Multi-region brand architecture.
On the founding team of India's largest baby & kids products e-commerce platform — set up content, photography standards, retail-plus-online concept, vendor B2B network, initial campaigns. The early-stage US D2C founder pattern is the same; the maths-first methodology applies.
Two-year on-site tenure at the world's largest business-machines-to-enterprise-software giant's Phoenix, AZ centre on an American Express Cards programme as Test Lead. The enterprise software operating culture, the Fortune 500 vendor management discipline, and the US client-services standard are internalised.
India hours overlap US East Coast 19:00–23:00 IST (~10:30–14:30 EST) daily — five live hours every day. Monthly visit option for clients in NY, San Francisco, Boston, Austin or Cincinnati.
How it works
Two-week audit. Direct, ROI-led.
90-day operating plan.
Weekly review at EST or PST. Monthly performance review.
In-house CMO or VP Marketing takes over.
Pipeline visibility
Stage-by-stage tracking calibrated for US sales motion. Built for distributed teams.
Try Vyndeal freeFAQ
No — Pune, India. EST overlap 19:00–23:00 IST. Monthly visits to US cities possible for retainer clients.
Cincinnati-based FMCG conglomerate baby-care brand (Hispanic-market campaigns) via a Switzerland-based loyalty platform. Phoenix, AZ on-site tenure with the world's largest enterprise-software giant on an American Express Cards programme. Plus a founding-team marketing role at India's largest baby & kids platform.
Yes — USD standard for US clients. Net-30. ACH or wire.
Premium senior operator experience at roughly 40-60% of equivalent US fractional rates, with comparable time-zone overlap. Trade-off: monthly rather than weekly on-site presence.
Within two weeks of signed engagement letter.
🌍 Global enquiries
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.