Founding-team experience
Set up content, photography, vendor B2B network, retail-plus-online, contributed to initial brand identity. Coordinated celebrity endorsement campaign with a major Indian film personality.
Baby & kids D2C
Baby & kids D2C marketing — built on founding-team experience.
Baby and kids D2C is high-emotion, high-trust, high-content. Three years on the founding marketing team of India's largest baby and kids products e-commerce platform — set up content, photography, vendor B2B network, retail-plus-online concept — plus three years of work on the world's largest baby-care brand via a Switzerland-based global loyalty platform.
0Years across global brands
0Geographies served
0Subscribers built
The brief
Why this practice exists.
Most consultants templated this category. The work that lands here doesn't.
How I help
What you get
Baby-care FMCG
Direct campaign-level work on the world's largest baby-care brand via a Switzerland-based global loyalty platform — including Hispanic-American multicultural work.
Trust-and-content discipline
Baby and kids brands win on trust signals and content depth. The category demands restraint and editorial calibration.
Retail-plus-online operating
The retail-plus-online concept I co-developed at the founding-team platform is now category-standard. The operating discipline is internalised.
FAQ
Common questions
Which baby brands?
Founding-team marketing at India's largest baby & kids products e-commerce platform; campaign-level work on the world's largest baby-care brand (Cincinnati conglomerate flagship).
Indian and global?
Both — Indian D2C operating and global FMCG operating.
Engagement?
Fractional and project-based for baby brands.