Strategy that ships
I don't write decks that gather dust. Every engagement produces an operating plan, a 90-day execution schedule and a pipeline forecast — week one.
Fractional CMO
A senior marketing leader, on your terms.
For founders who need a chief marketing officer's judgement without the seven-figure cost. I run the marketing function for B2B and D2C teams between Series A and ₹500-cr revenue — building the operating system, then handing it back.
0Years across B2B & D2C
0Marketing campaigns shipped
0Pipeline created (current B2B)
0Verticals served
The problem
Most companies between ₹50-cr and ₹500-cr can't justify a full-time CMO — but their growth has stalled because they don't have one.
They have a marketing manager. They have agencies. What they don't have is a senior operator who owns the demand engine, sets the operating cadence, and connects marketing to revenue. That's the gap I fill.
How I help
What you get
A team that performs
I'll inherit your marketing team, audit it honestly, and rebuild the operating cadence: weekly pipeline review, monthly performance review, quarterly strategy.
Measurable outcomes
My contracts include outcome KPIs: pipeline created, MQL→SQL conversion, CAC, time-to-meeting. We agree the scoreboard before week one.
Built to hand back
By month nine, your VP/Head of Marketing runs the engine. I move to advisory for the rest of the year — and exit clean.
How it works
Operating cadence
Diagnose
Two-week audit: funnel, team, stack, content, channel mix, pipeline data. Honest report.
Operating plan
Three engines tailored to your business: ABM, demand generation, RevOps. Targets, owners, calendar.
Build & run
I run weekly pipeline reviews, monthly performance reviews, hands-on with team and agencies.
Hand-back
By month nine, your VP/Head of Marketing runs the engine. I move to advisory.
Selected work
Selected B2B work
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
Appliances · SensorsTop-3 Indian appliance OEM (washing machines)
T&M · ATEMid-market test & measurement house
BESS · SolarIndian renewable-energy storage developer
Inside every fractional engagement
Pipeline visibility from week one — built on Vyndeal.
Every CMO needs a single screen that shows what's happening in revenue. I build mine on Vyndeal — pipeline, GST quoting, PO tracking and mobile sales workflow, made for Indian B2B teams.
Try Vyndeal freeEngagement options
Engagement options
90-day sprint
From ₹6L
- Full marketing audit
- 90-day operating plan
- Weekly pipeline review
- Tooling setup (incl. Vyndeal)
- Hand-off briefing
Fractional CMO
From ₹3L / month
- 3-engine operating model
- Run weekly + monthly reviews
- Manage team & agencies
- Pipeline ownership
- Quarterly board reporting
Advisory
₹50K / month
- Bi-weekly strategy session
- Async support over Slack
- Quarterly review
- Light hands-on
- Best for ₹10-50cr ARR
Project
Custom
- Brand repositioning
- GTM launch
- Demand-gen build
- Exhibition strategy
- Fixed deliverables
When scope expands
Quiamo plugs in as the execution arm.
Strategy is the easy half. When you need landing pages, ad ops, content velocity, PR and SEO running at agency speed, Quiamo is the team I bring in. Same operating cadence, fully integrated.
See QuiamoFAQ
Common questions
How is a fractional CMO different from a marketing consultant?
A consultant typically delivers strategy and recommendations. A fractional CMO owns the function — runs the team, makes hiring calls, owns the pipeline number, sits in the leadership room. The accountability is fundamentally different.
What size of company is this for?
I work best with companies between ₹20cr and ₹500cr revenue, or Series A to Series C startups. Below that, advisory is the right model. Above that, you need a full-time CMO.
Do you work with B2B and D2C?
Both. My background spans industrial B2B, large D2C platforms, consumer marketplaces and Fortune 500 FMCG. The operating model I run is the same; the channels differ.
How many fractional clients do you take at once?
Two, maximum three with one in advisory. Fractional CMO requires real attention — you can't run pipeline meetings for ten companies a week.
Do you work with companies outside India?
Yes — I've consulted across the US, Europe, the UAE and Latin America. India is my home base; I travel for key engagements and run global ones via async + monthly on-site.
Can you bring your own team?
Yes. Through Quiamo I can deploy a delivery team — content, ads, SEO, PR, web — under the same operating cadence. Or work with your existing agencies. Your call.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.