Vietnam
Vietnam is one of Asia-Pacific's fastest-growing consumer and SaaS markets — and dramatically under-served by senior consulting talent. Past adjacent APAC work includes the platform migration of India's pioneering food-delivery startup later acquired by Europe's largest food-tech group onto Europe's largest food-tech group, plus loyalty programmes for Thailand's national flag carrier and Malaysia's national flag carrier. APAC operating cadence in muscle memory.
The brief
Vietnamese brands are under-marketed and over-templated.
Most consultants brought in by Vietnamese brands are either US/EU consultants with no APAC calibration or Singapore-based agencies with cookie-cutter regional playbooks. Vietnam needs operators who understand both Asia's pace and the global operating discipline.
How I help
Direct work on India's pioneering food-delivery startup later acquired by Europe's largest food-tech group's acquisition migration onto Europe's largest food-tech group's platform, including coordination with the global IT team. The APAC food-tech operating motion is internalised.
Loyalty-programme work on Thailand's national flag carrier and Malaysia's national flag carrier via a Switzerland-based global loyalty redemption platform. The Southeast Asian aviation operating calendar is familiar.
Hanoi and HCMC SaaS scale-ups face the same motion-lock challenges I've worked through globally. The B2B operating cadence in Vietnam respects depth and speed simultaneously.
ICT (UTC+7) overlaps IST (UTC+5:30) generously — 06:30–13:00 IST corresponds to 08:00–14:30 ICT. Half a working day is shared. Quarterly Hanoi or HCMC visits.
How it works
Two-week audit. Calibrated for Vietnamese operating culture.
90-day operating plan.
Weekly review at ICT. Monthly performance review.
In-house lead takes over.
Pipeline visibility
Pipeline tracking and mobile-first sales workflow for APAC field teams.
Try Vyndeal freeFAQ
No — Pune, India. ICT overlap 06:30–13:00 IST. Quarterly on-site to Hanoi or HCMC.
English (universal in Vietnamese business). Vietnamese-language collateral handled by a Hanoi copywriter network.
Direct work limited; adjacent APAC food-tech work via India's pioneering food-delivery startup's acquisition migration onto Europe's largest food-tech group's platform, plus Southeast Asian aviation loyalty work.
USD standard. Net-30.
Within two weeks of signed engagement letter.
🌍 Global enquiries
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.