Brand architecture
Master brand or house of brands? Sub-brand for verticals or product lines? The wrong call here costs more than any rebrand.
Corporate comms
What gets said about you, when you're not in the room.
Corporate comms isn't press releases. It's the architecture of how your company is talked about — by employees, customers, journalists, investors, regulators. When that architecture is built deliberately, every interaction reinforces the brand. When it isn't, every interaction erodes it.
0Comms programmes shipped
0Comms emergencies escalated
0Master brand architectures designed
0Languages I work in
The problem
Your customers, your employees and your journalists tell three different stories about you.
That's the diagnostic. If the three stories don't reinforce one core narrative, your comms architecture is broken. Marketing budget can't fix it. PR can't fix it. The fix is upstream.
How I help
What you get
Executive thought leadership
CEO/CXO LinkedIn, keynotes, op-eds, podcast appearances. Built deliberately as authority architecture for the brand.
PR & media relations
Earned media that journalists actually want to write. Hooks, exclusives, data stories, executive access.
Crisis & internal comms
The two most-neglected comms tracks. Crisis playbook before you need it. Internal comms that build culture.
How it works
Operating cadence
Audit
What's said about you — externally, internally, in press, in reviews. The honest read.
Architecture
Master narrative. Sub-brand and executive narratives flowing from it.
Programme design
PR, executive, internal, crisis. Each its own track.
Run
Monthly review. Earned-media tracking. Executive content calendar.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
D2C · Marketing transformationTop-3 Indian baby & kids D2C platform
FMCG · BrandFortune 500 US FMCG brand · Hispanic markets
D2C · RegionalLatin-American fashion D2C scale-up
Marketplace · GrowthIndia-based food-delivery marketplace
Luxury · BrandPremium Swiss watchmaker
Aviation · CampaignGlobal airline · Asia-Pacific brand work
Comms execution
Newsroom build-outs, PR retainers, executive content.
Quiamo's PR desk runs media relations, executive content production, internal comms newsletters and crisis-response support.
See QuiamoFAQ
Common questions
Is this PR or strategy?
Both — corporate comms sits between the two. Strategy designs the architecture; PR runs media programmes inside it.
Do you place stories with media?
Through Quiamo's PR desk and via my own network, yes — particularly in industrial/B2B publications.
Crisis comms — do you handle live crises?
Yes — but the work is mostly preventative. A crisis playbook built before is worth ten times what it costs.
What about ESG and sustainability comms?
Increasingly important, especially for industrial/B2B brands selling globally. ESG comms has its own discipline.
Internal comms — is that really a thing?
One of the highest-leverage tracks, especially for companies above 200 employees.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.