Pre-event ABM
Six weeks out: target accounts identified, meetings pre-booked, booth schedule built. By show day, 60–70% of valuable booth time is already committed.
Exhibitions
A booth is a meeting venue. Treat it like one.
Most companies show up to trade shows hoping for serendipity. They build a booth, hand out brochures, scan badges, return home with a spreadsheet, and never recover the cost. The model that works treats the show as the middle of a programme, not the whole programme.
0Pre-booked meetings (last industrial show)
0Lead routing SLA
0Lift on previous booth ROI
0Brochures wasted
The problem
The badge-scan ROI calculation is fiction.
₹40 lakh on a booth. 600 scans. Eight closes. Most exhibition reporting stops there. The actual ROI question is: how many of those eight closes wouldn't have happened without the show — and how many of the other 592 scans should have produced something but didn't because the follow-up was a templated email two weeks later?
How I help
What you get
Booth-as-meeting-venue
Designed for conversation, not catalogue. Quiet zones, demo stations, video meeting rooms for partners not on-site.
On-floor capture
Scan + qualify + tag in real time. Vyndeal in the field. Hot leads escalated within the day.
Post-event nurture
24-hour personal follow-up. 7-day relevant content. 14-day meeting offer. 30-day account review.
How it works
Operating cadence
-12 weeks
Show selection, pre-event ABM list, booth concept, meeting outreach begins.
-4 weeks
Booth build, content production, sales-team briefing, meetings confirmed.
Event days
Booth meetings, on-floor capture in Vyndeal, daily debrief, hot-lead escalation.
+1 to +12 weeks
Personal follow-ups in 24h. Nurture programme. Account-review cadence. ROI measured.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
Appliances · SensorsTop-3 Indian appliance OEM (washing machines)
T&M · ATEMid-market test & measurement house
BESS · SolarIndian renewable-energy storage developer
Booth leads die in spreadsheets
Vyndeal — post-event lead routing, in 24 hours.
Every lead captured at the booth gets routed to the right RSM the same evening. Tagged with conversation context. Triggered into a follow-up sequence.
Try Vyndeal freeOn-ground execution
Booth design, collateral, video, on-ground digital.
Quiamo's events team handles booth design, video production, brochures, on-ground digital screens and post-event landing pages.
See QuiamoFAQ
Common questions
Which trade shows are worth attending?
Sector-specific. Electronica India for components, Battery Show India for EV/BMS, Auto Expo for automotive. The wrong show is more expensive than the right show.
How early should we start planning?
12 weeks for a show you've done before. 16–20 weeks for a new show.
What's a realistic budget?
Booth + build: ₹15–60L. Pre-event ABM and follow-up programme: ₹5–10L. Total: ₹25–80L for a serious show.
Should we go bigger or smaller on booths?
Smaller and more deliberate beats bigger and louder, almost always.
Do you handle international shows?
Yes — IAA Mobility, CES, Hannover Messe. The motion translates.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.