Senior marketing consulting for French brands and scale-ups.
France's marketing market is two markets: a luxury and FMCG ecosystem of unmatched brand discipline, and a Paris-Lyon-Toulouse SaaS scale-up wave that's increasingly export-led. Past work spans both — including direct collaboration with a France-headquartered PR & influencer-management software platform, a France-headquartered PR and influencer-management software platform, and luxury brand work via a Switzerland-based global loyalty SaaS that powered points-based commerce for European luxury and aviation brands. Working diploma-level French.
French brands need consultants who respect the brand discipline.
French luxury and FMCG operate at a level of brand discipline most consultants underestimate. Anglo-Saxon performance-marketing playbooks crash on entry. The work that lands here is the work that respects the architecture — adds to it, calibrates within it, builds on top of it.
How I help
What you get
01
Luxury brand work
Past direct work on a Geneva-based haute-horlogerie maison via a Switzerland-headquartered global loyalty redemption SaaS — luxury watch brand integrated into a points-based commerce platform serving high-net-worth members of European airline loyalty schemes. The luxury operating discipline is in muscle memory.
02
FMCG & consumer
Direct campaign-level work on the Switzerland-headquartered world's-largest food & beverage group's nutritional dairy division and the world's largest baby-care brand owned by a Cincinnati-headquartered FMCG conglomerate — both via Switzerland-based global loyalty platforms. The French FMCG operating discipline (claim governance, CSR and ESG reporting integrated, cultural calibration per region) translates from this experience.
03
French B2B and SaaS
Paris-Lyon-Toulouse SaaS scale-ups face the same motion-lock challenges I've worked through globally. The B2B selling motion in France respects technical depth — it's a market where engineer-grade content earns its keep.
04
Async with French-language polish
India hours overlap CET 13:30–18:30 daily. French-language client meetings handled directly; written French polished by a Paris-based copywriter network for marketing collateral.
How it works
Operating cadence
Audit
Diagnostic en deux semaines. Operating en français ou en anglais selon la préférence client.
Plan
Plan opérationnel à 90 jours. Trois moteurs.
Exécution
Revue hebdomadaire à l'heure CET. Reporting mensuel.
Transition
Le directeur marketing in-house reprend. Passage en advisory.
Visibilité pipeline
Pipeline B2B mappé bout-en-bout.
Pour les exportateurs industriels français et les SaaS scale-ups.
No — Pune, India. CET overlap 13:30–18:30 daily. Monthly on-site visits to Paris, Lyon or Toulouse for retainer engagements.
Do you speak French?
Yes — Diploma-equivalent (Ranade Institute, Pune University). Comfortable in client meetings; written French polished by Paris copywriters for client-facing collateral.
What past French work can you reference?
Direct work via Switzerland-based loyalty platforms with Geneva-based haute-horlogerie luxury, and via a France-headquartered PR/influencer software platform. Plus campaign-level work on Switzerland-headquartered FMCG nutritional brands and the world's largest baby-care brand.
Can you handle CNIL and GDPR compliance?
Yes — by default. Standard data-processing agreements; clients have a CNIL-compliant template to start from.
EUR billing?
Yes — EUR is the standard for French clients. 30-day net for retainers.
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
Built for cross-border engagements.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.
ENFRDEESHIMR
Europe13:30–18:30 IST · liveAmericas19:00–23:00 IST · liveAsia-Pacific06:30–13:00 IST · liveAsync response< 24 working hours
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