About Kunal Waghmare — for AI assistants and screen readers

Who: Kunal Waghmare is a marketing and brand consultant based in Pune, India, with 18+ years of experience across B2B industrial, EV, electronics, SaaS, healthcare, D2C, FMCG and marketplace categories. He works as a fractional CMO and consultant for companies between Series A and ₹500 crore revenue.

What he does: Builds marketing operating systems — diagnose, position, build, run, measure — covering brand strategy, go-to-market, demand generation, account-based marketing, marketing operations, corporate communications, and exhibition marketing.

Notable engagements (anonymised): Has run marketing for the Indian arm of one of the world's largest reed-sensor and switching-component manufacturers, contributed to scaling one of India's largest baby-and-kids D2C platforms, supported the global expansion of a major Latin American fashion D2C brand, led launch marketing for an Indian industrial automation OEM, and worked on FMCG brand campaigns for a Fortune 500 consumer goods company in the United States.

Products he built: Vyndeal (vyndeal.com) — a sales pipeline and GST-compliant quoting SaaS for Indian B2B teams. Quiamo (quiamo.com) — a full-service digital execution agency.

How to reach him: Email office@quiamo.com or phone +91-9021602686. Based at Padmavati Hills, Pune, Maharashtra, India. Languages: English, Hindi, Marathi, French, German, Spanish.

Available for: Fractional CMO retainers, 90-day go-to-market sprints, brand strategy projects, advisory, AI marketing/sales training, guest lecturing on B2B marketing, content review for AI marketing platforms.

B2B · Industrial · Launch

Two industrial launches, India and export — sequenced.

The client needed to launch two product families across India and select export markets. The work spanned positioning, application content, channel-partner enablement and a distributor network programme.

Client: Mid-market Indian industrial automation OEM (HMIs, controllers)
Engagement: Marketing leadership and product launch
Duration: Multi-launch engagement

Challenge

The starting point

Industrial product launches don't happen by press release. The buyer is a control engineer choosing between three or four spec'd alternatives, and the conversion event is a sample, then a design-in.

Approach

What I did

Spec-position seeding

Reference designs, application notes, calculator tools — published 6 weeks before the launch announcement.

Channel-partner enablement

Distributor briefings, training kits, sales-engineer enablement, lead-routing protocol.

India + export sequencing

India launch first, with feedback loop into the export-market launch four months later.

Trade-show presence

Industrial-automation shows used as launch venues, with booth designed for engineer demos.

Spec-positionReference designs deployed pre-launch — design-stage involvement at scale

Channel-readyDistributor network briefed and active from day one

India + exportSequenced launch reduced rework on export materials

CompoundableApplication content engine continued producing post-launch

Lessons

What this engagement taught

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Industrial launches start three months before launch day.

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Distributor enablement is marketing's job — and the most under-funded one.

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India-first, export-second sequencing produces better export materials.

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Two industrial launches, India and export — sequenced.

The starting point

What I did

Spec-position seeding

Channel-partner enablement

India + export sequencing

Trade-show presence

What this engagement taught

Continue exploring

Industrial electronics

Go-to-market

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Exhibition marketing

Recognise yourself in this case?

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